Tinder, OKCupid, Hinge and other dating apps owned by Match Group are adding new features to users' profiles to encourage them to get a coronavirus vaccine. The Friday announcement is an effort to assist the White House in reaching its goal of getting 70 percent of US adults at least one vaccine jab by July 4. Those who say they have received a COVID-19 vaccination can add a badge to their profile that says'I'm Vaccinated' and will have access to premium content such as boost and super swipes. The apps are also adding filters so people can see who has been vaccinated as well as promotions and links to vaccine.gov to help individuals find vaccine locations. Tinder, OKCupid, Hinge and other dating apps owned by Match Group are adding new features to users' profiles to encourage them to get a coronavirus vaccine.

Dating apps like Tinder, OkCupid and Grindr are sharing users' "highly personal" data like sexual preferences and location with advertising partners, according to a European data protection agency. The Norwegian Consumer Council released findings on Tuesday suggesting the information you enter on dating apps is being used to create comprehensive profiles, which are then sold and used for targeted advertising and other practices. "These practices are out of control and are rife with privacy violations and breaches of European law," including the General Data Protection Regulation, said Finn Myrstad, director of digital policy in the Norwegian Consumer Council in a statement. The consumer advocacy group filed three GDPR complaints against the queer dating app Grindr and five advertising divisions of tech companies that reportedly receive the personal data including Twitter's MoPub and AT&T's AppNexus. "Every time you open an app like Grindr, advertisement networks get your GPS location, device identifiers and even the fact that you use a gay dating app," said Max Schrems, founder of the European privacy non-profit noyb.